It
is said that in the beginning, God created the heaven
and the earth. In 1981 however, he made MTV and Brisbane-born
Vein Wear designer Christopher McCallum.
And like a biblical void of darkness filled by form ...
Christopher went on to create 'Vein Wear' and 'Oken' and
they too filled a void … a void for Australian-designer
men's shoes. At last, there was a refreshing alternative
to mass manufactured overseas brands.
But for a passion for design, Vein Wear may never have
taken form. Fresh out of high school, Christopher repressed
his natural creative streak and succumbed to the pressure
to get a ‘proper career’ … and enrolled
in Law and Commerce at university. However, two years
later, armed with lecture pads filled with shoe designs,
Christopher dropped university to embark on his passion
for shoe design. As a result, Vein Wear was born.
A gritty urban cocktail of two parts creative perfectionist
... one part obsession for research into the most exciting
of European and London styles and materials ... oh, and
a liberal 'shot' of internationally-renowned cobbling
mastery ... Vein Wear took form.
This new kid on the block swept into the industry with
gusto. At last, quality craftsmanship usually reserved
for staid high end labels were now available to the younger
man. This mixed with Christopher's provocatively fresh
designs, created the beginnings of an underground cult
following. |
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By the end of 2003 Vein Wear was designing and selling
full seasonal collections in various colours, styles
and materials. Since then Vein Wear has established
close relationships with clothing designers, and has
collaborated in joint parades on the Australian fashion
circuit.
Vein Wear shoes have featured on the runways of Australian
Fashion Week, Brisbane Fashion Festival, Melbourne Fashion
Festival, Australian Fashion Design Awards and Fashion
Exposed Showcase to name but a few.
Runway collaborators have included Morrissey, Kenzo,
Hugo Boss, Leopold, Trimapee, Red Cordial, Subfusco,
Tommy Hilfiger, Sand, Herringbone, Diesel, and Arthur
Galan.
Vein Wear’s first store won Best Fashion Store
2008 in the Business Achiever Awards. The award is a
consumer nominated and independently judged accolade.
And just putting it out there, I'd have to say that
the dedicated staff at the Vein Store earned it. Congrats.
And Christopher said, "Let there be Vein Wear."
And there was Vein Wear. And everyone could see that
it was good.
Read
on and see what the media has to say about Vein Wear...
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