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Before each range of shoes can be ready for the runway
and clubs, each shoe must be approved by a gauntlet
of perfectionists. There is a rigorous checkpoint system
to quality check EVERY shoe on its journey to your foot.
With only ever masters handling the shoes, every step
in making the shoes is actually a quality control test.
Each cobbler is responsible for the shoe that he accepts
into his check-point. He is also responsible if the
next checkpoint rejects the work he has just completed.
Here’s another interesting fact. New cobblers
begin their career at the first checkpoint. Only after
3 years and 4 months at the same checkpoint will he
have the opportunity to graduate to the next checkpoint.
After graduating, he will be receiving shoes passed
up from the first checkpoint by a cobbler junior to
him. That more junior cobbler in the first checkpoint
is engaged in activities that the more senior cobbler,
now in the second checkpoint, has become an expert in.
After all, he was doing those exact same processes for
at least 40 months prior to his graduation.
Sounds tough. But this adherence to the ‘old traditions’
is the secret to Vein shoes’ renown on the runways
at Mercedes Australian Fashion Week and L’Oreal
Melbourne Fashion Festival along with Australia’s
hottest clothing labels.
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